Saturday, July 21, 2012
Sunday, July 15, 2012
Two Reasons Why Small Businesses Need Neon Open Signs
There is a long time adage in the signage
industry that goes, “A business with no sign is a sign of no business.”
Think about this short, yet striking line, and you will realize that it
holds a certain amount of truth in it. Not letting people know that your
establishment is open means that you are slowly letting passersby
trickle away, not maximizing the potential customers that could enter
your store.
Hence, the top two reasons why small establishments need a Neon open sign:
Having an Open Sign lets all customers know that your business is open.
Think
about this: How many times have you passed up the chance to go inside a
store simply because you do not know that they are open? You just stay
in your car, too lazy to go down to check and see if the store is open.
If you are like this, think of how many other people think the exact
same way? These people are your potential customers. It is human nature
for people to want what is convenient for them. Getting out of a car to
check if a store is open or not is an inconvenience. Having an open
sign, especially if it is a brightly lit Neon sign, takes away that guessing game. Open signs immediately let drivers and passersby know that your establishment is open.
Having
a brightly lit Open Sign with attractive colors immediately gives
customers a welcoming feeling once they step into your store. High quality Neon signs
that can be seen from a distance instantly say, “Come right in where
you are most welcome.” It is very warm and inviting, making customers
feel good upon entering your store. When a customer encounters a good
experience, he or she is more likely to come back and even tell his
network of friends about your store.
For
small establishments, open signs are one of the most cost-effective
marketing tools, attracting and enticing people to come and enter your
store. It is a worthwhile investment that will have you reaping in
long-term benefits.To see these signs and more go to>>>>> www.allneonandled.com
Saturday, July 7, 2012
The Simple Math on How LED Signs Can Increase Sales
Perhaps you may have heard an advertising pitch that LED signs
can bring a 10, 15, 30, or even 50 percent increase in sales. In your
mind, this may be just an advertising slogan or a marketing ploy LED
sign companies use to sell their LED products. But, maybe not.

While
there are no specific statistical data evident, it does not take a
rocket scientist to see how a simple LED sign can increase your sales.
It’s as simple as ABC:
On any given day, there is a certain number of people walking by or driving by your business.
“A” is the number of people who pass by your business daily.
Of all the passersby, a certain number of people will take notice of your business.
“B” is the number of people who notice your business as they walk or drive by.
Out
of all the people who pass by your business each day (A), a certain
number of people notice your business (B). Out of all those who notice
your business, only a certain number of people will actually stop and go
inside your store.
“C” is the number of people who make a purchase from your business.
“A”
remains to be uncontrollable. So, out of all these people, which part
of the equation are you most interested in? C, of course, as they are
the people who actually make a purchase or use your service. How can you
increase C? By controlling B. This is now where LED signs come into
play.
It
is a proven fact that blinking lights attract the eye. LED signs’
animation, moving graphics, and flashing colors that LED signs provide
will make heads turn. Displaying LED signs in your business will
increase the number of people who notice your business (B).
Once
more people notice your business (B), it is a mathematical fact that
the chances of people making a sale also increases (C). As the number of
people who notice your business increase, so does your chance of
getting a sale.
Simple, right?
To get more information and see the signs go to>>>>> www.allneonandled.com
Sunday, July 1, 2012
The Benefits of Using Programmable Led Signs
Programmable led signs are
worth the investment because they keep costs to a minimum. Programmable
led signs are perfect for small businesses but can also be purchased by
savvy businessmen as well. Business establishments need not purchase
new led signs for every campaign they market. Installation is already
there so the only thing to worry about is the design.
Programmable
led signs are plug-and-play. Given the right instructions, anyone can
install these led signs. Because set-up is easy to understand, increasing brand awareness is
simple once mounting the led signs are accomplished. Though
programmable led signs are plug-and-play devices, the most important
equipment one should have is a computer. Programmable led signs can be
designed by using a computer, as well as set the presentations at
different pre-programmed times. Through a computer, commercial time is
effectively managed as well as the target market because everything can
be set according to the business needs of the establishment.
Programmable led signs have certain features that are a huge advantage over traditional led signs:
- Animation – with programmable led signs, it’s easier to customize the animation features. With this feature, businesses can put any information or graphics they want such as the company logo or brand name.
- Vandal-proof – certain programmable led signs come in vandal-proof. Layers of aluminum protect the inside and outside of the led signs, making it resistant to stones and other damages.
- Clock, Time, and Temperature display – these features are often pre-built in programmable led signs. By customizing the time and temperature, more passersby will see the programmable led signs displayed in your establishment.
To see these signs and more Go to> www.allneonandled.com
Monday, June 18, 2012
What to Avoid in LED Sign Marketing
While good-quality LED signs and programmable LED signs can instantly drive foot traffic, wrong marketing measures may do more harm than good.
Scrolling led signsSize of LED Signs. The size is the most common mistake people make when purchasing LED signs as they tend to buy LED signs that are too big to use indoors and too small for outdoors.
A
2-inch high programmable LED sign can easily be read from 10 to 80 feet
away, making it perfect for offices and lobbies. A 4-inch high
programmable LED sign can be read up to 160 feet away, making it too
large for offices but perfect for tradeshow booths, cafeterias,
ballrooms, and factories. For outdoor use, a 6-inch programmable LED
sign is highly recommended.
The Use of Lowercase Letters. The
bigger the letters are, the farther away passersby can read the LED
sign. Lowercase letters are generally 30% smaller than capital letters,
thus reducing the time that people need to read your sign. All capital
letters is a must in LED signs.
The Use of Colors. While red text on black background is not exactly a friendly color combination, it is the most noticed. A mix of colors in programmable LED signs
can be used for captive audiences in waiting rooms, offices or lobbies,
but red is the best bet for messages that are intended to be read by
people who have only a few seconds to spare.
Multiple Lines Scrolling. For right-to-left scrolling LED signs,
avoid scrolling more than one line at a time as the human mind finds
difficulty in reading multiple right-to-left scrolling lines at a time.
If multiple lines are unavoidable, do away with the scrolling, unless
the scrolling is vertically from bottom to top. Generally, people read
from left-to-right and top-to-bottom
Mixing Scrolling and Stationary Texts. Do
not mix LED sign formats unless there is sufficient space in between
the two modes. LED signs with a stationary text line and a scrolling
advertisement about it makes a difficult LED sign to read.
Using Angles. Never mount LED signs at an angle. People are most comfortable reading horizontal lines of text
For more information and to see LED Signs go to > www.allneonandled.com.
Wednesday, June 13, 2012
LED Sign Marketing Basics
Everything starts with the basics. As with any marketing or advertising mediums, knowing the basics leads to the framework of a more sophisticated plan. LED signs are no exceptions to the basics.
Who is your audience?
Know
the key motivation factors on why your customers buy your products and
adjust your LED sign messages to what motivates your audience. For
example, you may have the lowest prices of jewelry in your town, but
customers like to buy jewelry in installments or loans. A basic
marketing mistake is advertising your low prices but in reality, what
sparks their motivation is the low monthly installments. Your LED sign
message should then convey this message.
What is your audience type?
The
length of your LED sign messages should be adjusted according to the
audience type. For example, a person driving by only has seconds to
spare. You LED sign message should then be really short, simple, and
concise. A typical example would be a LED Open sign,
wherein only a single word flashes, yet conveys the needed information.
Another example is LED signs on a cafeteria or lobby. Here, people have
minutes to spare. Your programmable LED sign messages can then be
longer.
LED sign messages should be simple.
Use simple words in your programmable LED signs
and avoid creating long messages in complete sentences. A person
driving down the road will not have time to ready your entire sentence
and will just end up not knowing what product or service you are
offering. Flash important words or phrases. Avoid too much transitions
as it takes away valuable time. Aesthetics is not as important as
getting your LED sign message is.
Location is the key. Installation should be clean.
Place
LED signs at eye level. Avoid placing LED signs wherein the audience
does not have to strain their necks looking up or down. As with
installation, take into consideration when mounting the LED sign. Hide
the power cord whenever possible to avoid someone tripping over it and
also allowing for LED signs to have a more professional look.You may want to consider a Outdoor Programmable LED sign to capture that attention grabbing location!!!
For more information and to see the signs go to > www.allneonandled.com
Sunday, June 10, 2012
Why LED Signs are the better choice
By now, many establishments opted to use LED signs for marketing their business and display products and events. Not only are LED signs efficient marketing tools,
but there’s a whole lot of reasons why LED signs are the better choice
when it comes to increasing foot traffic and sales. Below are a few
advantages should you choose to switch to LED signs:
To get more information go to>www.allneonandled.com !!!!
- LED signs are more energy-efficient because of its low-power consumption. These marketing tools can be used for as long as 100,000 hours of consumption before replacement is needed. LED signs allow big savings on monthly electric bills, which store owners will surely appreciate in the long run.
- LED signs come in a variety of animation modes. Not only are colorful LED signs aesthetically pleasing, LED signs also have different methods of animation that people can watch when passing by establishments. This strategy certainly allows for brand recognition and name recall.
- Programmable indoor and outdoor message boards are now available wherein businesses can customize the type of information to display. Additionally, these programmable LED signs are easily programmable via a PC or remote control. By constantly changing your advertising message, customers are informed that you regularly update your business and are in line with whatever trend is occurring in the market.
- Most LED signs nowadays are environment-friendly. Because consumers are becoming more and more conscious of their environment, it’s only natural that they patronize businesses that do the same. By being eco-friendly, businesses are being exposed to a wider range of target audience. Additionally, environment-friendly LED signs are safer to operate as leaks are avoided and toxicity is non-existent.
To get more information go to>www.allneonandled.com !!!!
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