Two Reasons Why Small Businesses Need Neon Open Signs

There is a long time adage in the signage industry that goes, “A business with no sign is a sign of no business.” Think about this short, yet striking line, and you will realize that it holds a certain amount of truth in it. Not letting people know that your establishment is open means that you are slowly letting passersby trickle away, not maximizing the potential customers that could enter your store.

Hence, the top two reasons why small establishments need a Neon open sign:

Having an Open Sign lets all customers know that your business is open. 

Think about this: How many times have you passed up the chance to go inside a store simply because you do not know that they are open? You just stay in your car, too lazy to go down to check and see if the store is open. If you are like this, think of how many other people think the exact same way? These people are your potential customers. It is human nature for people to want what is convenient for them. Getting out of a car to check if a store is open or not is an inconvenience. Having an open sign, especially if it is a brightly lit Neon sign, takes away that guessing game. Open signs immediately let drivers and passersby know that your establishment is open.

Open Signs are Open Invitations.

Having a brightly lit Open Sign with attractive colors immediately gives customers a welcoming feeling once they step into your store. High quality Neon signs that can be seen from a distance instantly say, “Come right in where you are most welcome.” It is very warm and inviting, making customers feel good upon entering your store. When a customer encounters a good experience, he or she is more likely to come back and even tell his network of friends about your store.

For small establishments, open signs are one of the most cost-effective marketing tools, attracting and enticing people to come and enter your store. It is a worthwhile investment that will have you reaping in long-term benefits.

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