What to Avoid in LED Sign Marketing

While good-quality LED signs  and programmable LED signs can instantly drive foot traffic, wrong marketing measures may do more harm than good.

Scrolling led signs

Size of LED Signs. The size is the most common mistake people make when purchasing LED signs as they tend to buy LED signs that are too big to use indoors and too small for outdoors.

A 2-inch high programmable LED sign can easily be read from 10 to 80 feet away, making it perfect for offices and lobbies. A 4-inch high programmable LED sign can be read up to 160 feet away, making it too large for offices but perfect for tradeshow booths, cafeterias, ballrooms, and factories. For outdoor use, a 6-inch programmable LED sign is highly recommended.

The Use of Lowercase Letters. The bigger the letters are, the farther away passersby can read the LED sign. Lowercase letters are generally 30% smaller than capital letters, thus reducing the time that people need to read your sign. All capital letters is a must in LED signs.

The Use of Colors. While red text on black background is not exactly a friendly color combination, it is the most noticed. A mix of colors in programmable LED signs can be used for captive audiences in waiting rooms, offices or lobbies, but red is the best bet for messages that are intended to be read by people who have only a few seconds to spare.

Multiple Lines Scrolling. For right-to-left scrolling LED signs, avoid scrolling more than one line at a time as the human mind finds difficulty in reading multiple right-to-left scrolling lines at a time. If multiple lines are unavoidable, do away with the scrolling, unless the scrolling is vertically from bottom to top. Generally, people read from left-to-right and top-to-bottom

Mixing Scrolling and Stationary Texts. Do not mix LED sign formats unless there is sufficient space in between the two modes. LED signs with a stationary text line and a scrolling advertisement about it makes a difficult LED sign to read.

Using Angles. Never mount LED signs at an angle. People are most comfortable reading horizontal lines of text

For more information and to see LED Signs go to > www.allneonandled.com.

LED Sign Marketing Basics

Everything starts with the basics. As with any marketing or   advertising mediums, knowing the basics leads to the framework of a more sophisticated plan. LED signs are no exceptions to the basics.

Who is your audience?

Know the key motivation factors on why your customers buy your products and adjust your LED sign messages to what motivates your audience. For example, you may have the lowest prices of jewelry in your town, but customers like to buy jewelry in installments or loans. A basic marketing mistake is advertising your low prices but in reality, what sparks their motivation is the low monthly installments. Your LED sign message should then convey this message.

What is your audience type?

The length of your LED sign messages should be adjusted according to the audience type. For example, a person driving by only has seconds to spare. You LED sign message should then be really short, simple, and concise. A typical example would be a LED Open sign, wherein only a single word flashes, yet conveys the needed information. Another example is LED signs on a cafeteria or lobby. Here, people have minutes to spare. Your programmable LED sign messages can then be longer.

LED sign messages should be simple.

Use simple words in your programmable LED signs and avoid creating long messages in complete sentences. A person driving down the road will not have time to ready your entire sentence and will just end up not knowing what product or service you are offering. Flash important words or phrases. Avoid too much transitions as it takes away valuable time. Aesthetics is not as important as getting your LED sign message is.

Location is the key. Installation should be clean.

Place LED signs at eye level. Avoid placing LED signs wherein the audience does not have to strain their necks looking up or down. As with installation, take into consideration when mounting the LED sign. Hide the power cord whenever possible to avoid someone tripping over it and also allowing for LED signs to have a more professional look.You may want to consider a Outdoor Programmable LED sign to capture that attention grabbing location!!!

For more information and to see the signs go to > www.allneonandled.com

Why LED Signs are the better choice

By now, many establishments opted to use LED signs for marketing their business and display products and events. Not only are LED signs efficient marketing tools, but there’s a whole lot of reasons why LED signs are the better choice when it comes to increasing foot traffic and sales. Below are a few advantages should you choose to switch to LED signs:

• LED signs are more energy-efficient because of its low-power consumption. These marketing tools can be used for as long as 100,000 hours of consumption before replacement is needed. LED signs allow big savings on monthly electric bills, which store owners will surely appreciate in the long run.
• LED signs come in a variety of animation modes. Not only are colorful LED signs aesthetically pleasing, LED signs also have different methods of animation that people can watch when passing by establishments. This strategy certainly allows for brand recognition and name recall.
• Programmable indoor and outdoor message boards are now available wherein businesses can customize the type of information to display. Additionally, these programmable LED signs are easily programmable via a PC or remote control. By constantly changing your advertising message, customers are informed that you regularly update your business and are in line with whatever trend is occurring in the market.
• Most LED signs nowadays are environment-friendly. Because consumers are becoming more and more conscious of their environment, it’s only natural that they patronize businesses that do the same. By being eco-friendly, businesses are being exposed to a wider range of target audience. Additionally, environment-friendly LED signs are safer to operate as leaks are avoided and toxicity is non-existent.

LED signs may cost more upon initial payment but benefits can be felt in the long run. By investing in LED signs, building brand recognition is now easier for businesses. LED signs are perfect for coffee shops, restaurants, cafes, and even for home use.

To get more information go to>www.allneonandled.com !!!!

Neon Clocks

The clock is one of the oldest human inventions, requiring a physical process that will proceed at a known rate and a way to gauge how long that process has run. This is a typical way one can define a clock. Now since the seasons and the phases of the moon can be used to measure the passage of longer periods of time, shorter processes had to be used to measure off hours and minutes. This is where the clocks come into picture. Clocks are one of the very first complex machines created by humans. Initially they all had pendulums and gears, but now they come in many different forms, from quartz watches to atomic clocks! But, to make it more exciting, more attractive, the technology has come out with an eye-catching product  called  Neon Clocks.
  


They are great to look at, provide convenience and add attractive value to the place where it is used. The neon glow aids in making them more visible day or night. Neon clocks make great gifts for everyone!!! To see more go to >>>>>> www.allneonandled.com!!!

LED Signs: A Must Have?

Do you want PROFIT? Are you looking forward to CUSTOMER LOYALTY?  If you’re answer is a BIG YES, then LED signs are a must have!

LED signs come in different varieties that can help boost your business.  But before even thinking of purchasing a  scrolling led sign ,led open sign  or led business sign you have to determine how much are you willing to invest and what will really suit your business requirement.  Who is your target market and what is the culture of the community that you’re into?  These are some of the considerations that you need to ponder upon.

Budget is very important.  You can browse online for the best LED suppliers.  Don’t just look at the price but be more particular with the quality.  Join forums so would know where to buy the best for your money’s worth.  These lighted signs are also energy efficient so budget will never be a problem. In the long run, it will increase your savings.  If you’re willing to invest for your business’ future growth, then having a led sign is a must have!

Choosing the right led sign would largely depend on whom you are targeting.  Your targeted market will determine the size, colors and fonts of the led sign.  These signs will serve as your attention grabber.  It’s more eye-catching compared to a conventional sign board.  If you think that your future customers will be hooked by using these high quality scrolling led signs, then it is a must have!

LED signs have long been proven to be an effective tool for marketing.  These signs are visible in almost all busy streets of developed cities and states.  Whether your business is small, medium scale or a huge enterprise, these lighted signs will absolutely increase foot traffic.  This will eventually increase your sales and will result to customer loyalty.

LED Sign, is definitely a must have for your business. Go online and browse for the best scrolling led signs in the industry.